The purest form of a DJ you will not find standing behind a tall glamorous stage at some concert hall, hands raised to the lights like some grandiose tele evangelist, no not like this, if you look good and hard enough, you will find one hunched over a record crate in some off street second hand record store, or at some alternative arts fare, digging, digging, “diggin” franticly for that elusive and rare gem just to turn the dance floor over on its head. Now you are in the right place, and this is where you will find Neapolitan Francesco Ferrara aka DJ Tree, most days of the week.
DJ Tree’s humble beginnings as a “digger” began in the soulful section of Hip Hop, inspired from the music first heard on cassette tapes recoded live from the very famous AOL parties being held in Naples. His desire and fierce curiosity for music as a whole led him to shift his focus to the Balearic island of Ibiza, where here his palette expander further into the realms of Techno and House music at places such as DC10, with the island’s special energy, he was able to completely devote himself to this lifestyle and seriously explore the reality of making this his life.
Tree’s journey and exploration into his music took him to new shores as he tripped across Europe to the best festivals and clubs it had to offer, eventually stopping in London for a long spell, settling into the vibrant underground scene there and playing in the local bars and clubs sporadicly.
London provided for Tree the vital source for any pure DJ, a plethora of spaces, shops and markets selling vinyl records, both new and old, the main ingredients to develop an artist’s sound and a good source for experimentation. It was also in the English capital that Tree met DJ fellow digger, Laurine. Together they shared a natural bond for vinyl crate diggin and for really good, timeless music, this connection would continue and be catalyst for the Slow Life concept later on.
It is now in Berlin where DJ Tree has firmly set a base for himself and his musical agenda. He is a founding member of the collective group know as Slow Life, consisting of fellow artists Laurine, Cecilio and Sergio Moreira. Part event, part label, part lifestyle, Slow Life is an embodiment of musical devotion to the art of wax, and this can be heard very clearly in the DJ sets by DJ Tree and his collective associates – knowledge through expression, this is the ethos for Tree, the venerable explorer endlessly researching records in order to connect with the masses on a higher and deeper level, through a dialogue of pulsating frequencies coming from the monitor speakers.